Product Marketing Manager, Protect
The Role At SoFi, product marketers are the CMOs of their products, with end-to-end accountability for both strategy and execution. We're seeking an experienced marketer to manage the customer acquisition strategy, go-to-market plan and engagement marketing for SoFi Protect, our suite of insurance products that provide our members with peace of mind. This is a high visibility, high impact role as Protect is one of the five pillars of SoFi's mission in helping people achieve financial independence by empowering members to borrow, save, spend, invest and protect their money. You'll build differentiated, defensible positioning for our offerings - life insurance, auto insurance, home & renters insurance, and trusts & wills - and craft strategies to communicate them effectively. You'll partner with our brand, creative, and performance marketing teams to bring these narratives to life in-market and accelerate member growth. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams of the Protect business unit, including business leads, product management, engineering, design, ops, data science, finance and compliance. This role reports to our Vice President of Product Marketing, ECI (Enterprise, Content & Insights). What You'll Do Iterate on product positioning, value propositions, messaging, competitive differentiation, and go-to-market strategy in order to scale SoFi's Protect businesses. Own setting and achieving targets for customer acquisition and cross-sell for additional Protect services. Manage the supporting marketing budgets in partnership with channel owners and Finance. Define the target member and market (including customer journey and target personas/segments) based on consumer and competitive insights. Work with marketing channel owners (SEM, SEO, Social, Web, TV, Digital, OOH, Partnerships, LCM Direct Mail, etc) and our in-house creative team to optimize channel mix and deliver breakthrough campaigns that boost awareness and acquisition for SoFi Protect Partner closely with LCM to create new customer touchpoints from acquisition to nurture and surface the right content at the right time and in the right channels. Conduct research to identify actionable consumer insights. Use these insights to create a compelling narrative and shape the customer journey for SoFi Protect. Work with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers' advocate. Identify opportunities to offer SoFi Protect to the current SoFi member base. Understand and report on changes to the broader market context including market shifts, competitive threats, and other external factors. What You Need 7 years relevant marketing experience, preferably in consumer product marketing or brand management, with quantifiable revenue responsibility Strategy and Execution:
Combine strategic thinking with tactical execution to drive customer acquisition and engagement through diverse channels in a holistic GTM plan Growth:
Proven track record of building budgets and programs that support efficient growth Customer Research:
Conduct quantitative and qualitative customer research and distill it into actionable insights Analytics:
Use data to drive business strategy, execution, and optimization on a day-to-day basis Storytelling:
Passion for crafting a compelling story that drives people to action Self-starting:
Eagerness to roll up your sleeves to get things done Flexibility:
Problem-solve in a fast-paced, self-driven environment Finance and Insurance:
Healthy understanding of personal finance (but you don't need to be a banker) or experience in the insurance space Bachelor's degree required, MBA encouraged to apply Why you'll love working here:
Competitive salary packages and bonuses Comprehensive medical, dental, vision and life insurance benefits Generous vacation and holidays Paid parental leave for eligible employees 401(k) and education on retirement planning Tuition reimbursement on approved programs Monthly contribution up to $200 to help you pay off your student loans Great health & well-being benefits including:
telehealth parental support, subsidized gym program Employer paid lunch program (except for remote employees) Fully stocked kitchen (snacks and drinks).
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Combine strategic thinking with tactical execution to drive customer acquisition and engagement through diverse channels in a holistic GTM plan Growth:
Proven track record of building budgets and programs that support efficient growth Customer Research:
Conduct quantitative and qualitative customer research and distill it into actionable insights Analytics:
Use data to drive business strategy, execution, and optimization on a day-to-day basis Storytelling:
Passion for crafting a compelling story that drives people to action Self-starting:
Eagerness to roll up your sleeves to get things done Flexibility:
Problem-solve in a fast-paced, self-driven environment Finance and Insurance:
Healthy understanding of personal finance (but you don't need to be a banker) or experience in the insurance space Bachelor's degree required, MBA encouraged to apply Why you'll love working here:
Competitive salary packages and bonuses Comprehensive medical, dental, vision and life insurance benefits Generous vacation and holidays Paid parental leave for eligible employees 401(k) and education on retirement planning Tuition reimbursement on approved programs Monthly contribution up to $200 to help you pay off your student loans Great health & well-being benefits including:
telehealth parental support, subsidized gym program Employer paid lunch program (except for remote employees) Fully stocked kitchen (snacks and drinks).
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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