Lifecycle Marketing Lead
About usKyte is a Series B technology platform that brings magic and seamless delivery into the experience of getting a car in cities for any trip longer than a rideshare.
We unlock the freedom to go places by committing to relentless customer centricity, technology-powered operational excellence and capital efficiency.
The skys the limit when it comes to Kyte.
At Kyte, we love what we do and we believe our diverse team of ridiculously ambitious individuals is what makes our company unstoppable.
We are a transparency first, egoless, and down-to-earth group of people, scattered across the globe, with a true passion for the Kyte mission.
No matter where you are or what you are working on, you will have a significant level of ownership and impact on our companys trajectory and growth into the future.
Help us unlock the freedom to go places!About the RoleWe are looking for a Lifecycle Marketing Lead to develop and implement Kyte's customer engagement strategy.
These responsibilities encompass conducting market research, developing strategies, and implementing CRM programs to effectively convert, engage, and retain Kytes customers at every stage of their journey.
The perfect fit for this role is a results-oriented marketer with a strong analytical mindset, customer-centric approach, and a track record of creating influential CRM programs that contribute to the overall growth of the business.
What Youll Do Develop and execute programs to establish and nurture customer relationships, enhancing brand awareness, loyalty, and recurring direct bookings Design and manage campaign strategies for email, push notifications, SMS, and in-product messaging; catering to recurring, triggered, and dynamic content-driven campaigns Lead end-to-end campaign development process and creative briefs Drive continuous improvement of business and channel-specific key performance indicators (KPIs), maintaining an optimization plan and documenting best practices Analyze program results, establish benchmarks, and provide regular performance reports Collaborate with the Brand team to ensure a unified messaging voice for guests and local communities Work with the analytics team to build reporting dashboards, plan and analyze optimization tests, and uncover new user insights for lifecycle marketing programs Partner with Product and Engineering teams to identify and implement CRM marketing-supporting features Proactively and clearly communicate with business leaders and stakeholders about strategy, execution, and performance tracking Required 4-6 years of experience in CRM Marketing, including proficiency in email, push, SMS, and in-app messaging Bachelors degree of a related field required Familiarity with ESPs or Marketing Engagement Platforms such as Braze, Salesforce Marketing Cloud, Marketo, Iterable, ExactTarget, or Adobe Campaign Knowledge of setting up events and data flows using a DCP platform like Segment, MixPanel, or Simon Experience in end-to-end CRM campaign planning and management Ability to develop creative briefs and oversee creative reviews Proficient in conducting A/B testingAbility to work autonomously in an ambiguous, fast-paced start-up environment Comfortable using Mode Analytics and Google Analytics Understanding of how CRM impacts overall business goals and KPIs Excellent communication, presentation, organizational, teamwork, and follow-up skills Capable of managing multiple projects while meeting timelines and key milestones.
Experience collaborating cross-functionally with Brand, Creative, Data Science, Analytics, and Product teams Intermediate knowledge of SQL, Mode, or other data visualization tools Preferred Experience with Braze and/or Segment Understanding of APIs and JSON files and/or Liquid templating language Experience with loyalty / re-activation / retention programs in consumer businesses Perks and benefitso Comprehensive Medical, Dental, & Vision Health Insurance (Individuals 100% Covered, Dependents 80% Covered)o 401(k) Retirement Plano $200 Monthly Commuter Benefito $75 Monthly Flexible Wellness Benefito Annual WFH Stipend (Remote Employees)o Significant Kyte Rental Discounto Annual Company-wide Offsite o Annual Learning and Development Budget #LI-KYTEJOBSDont meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single requirement.
At Kyte, were building an inclusive, diverse, and authentic workplace, so if youre excited about our vision/mission and this role caught your eye - we encourage you to apply! Dont worry if your previous experience doesnt match perfectly, you may be the right candidate for this role, or even another role at Kyte! Recommended Skills Api Adobe Analytical Brand Identity Brazing (Metal Work) Business Process Improvement Estimated Salary: $20 to $28 per hour based on qualifications.
We unlock the freedom to go places by committing to relentless customer centricity, technology-powered operational excellence and capital efficiency.
The skys the limit when it comes to Kyte.
At Kyte, we love what we do and we believe our diverse team of ridiculously ambitious individuals is what makes our company unstoppable.
We are a transparency first, egoless, and down-to-earth group of people, scattered across the globe, with a true passion for the Kyte mission.
No matter where you are or what you are working on, you will have a significant level of ownership and impact on our companys trajectory and growth into the future.
Help us unlock the freedom to go places!About the RoleWe are looking for a Lifecycle Marketing Lead to develop and implement Kyte's customer engagement strategy.
These responsibilities encompass conducting market research, developing strategies, and implementing CRM programs to effectively convert, engage, and retain Kytes customers at every stage of their journey.
The perfect fit for this role is a results-oriented marketer with a strong analytical mindset, customer-centric approach, and a track record of creating influential CRM programs that contribute to the overall growth of the business.
What Youll Do Develop and execute programs to establish and nurture customer relationships, enhancing brand awareness, loyalty, and recurring direct bookings Design and manage campaign strategies for email, push notifications, SMS, and in-product messaging; catering to recurring, triggered, and dynamic content-driven campaigns Lead end-to-end campaign development process and creative briefs Drive continuous improvement of business and channel-specific key performance indicators (KPIs), maintaining an optimization plan and documenting best practices Analyze program results, establish benchmarks, and provide regular performance reports Collaborate with the Brand team to ensure a unified messaging voice for guests and local communities Work with the analytics team to build reporting dashboards, plan and analyze optimization tests, and uncover new user insights for lifecycle marketing programs Partner with Product and Engineering teams to identify and implement CRM marketing-supporting features Proactively and clearly communicate with business leaders and stakeholders about strategy, execution, and performance tracking Required 4-6 years of experience in CRM Marketing, including proficiency in email, push, SMS, and in-app messaging Bachelors degree of a related field required Familiarity with ESPs or Marketing Engagement Platforms such as Braze, Salesforce Marketing Cloud, Marketo, Iterable, ExactTarget, or Adobe Campaign Knowledge of setting up events and data flows using a DCP platform like Segment, MixPanel, or Simon Experience in end-to-end CRM campaign planning and management Ability to develop creative briefs and oversee creative reviews Proficient in conducting A/B testingAbility to work autonomously in an ambiguous, fast-paced start-up environment Comfortable using Mode Analytics and Google Analytics Understanding of how CRM impacts overall business goals and KPIs Excellent communication, presentation, organizational, teamwork, and follow-up skills Capable of managing multiple projects while meeting timelines and key milestones.
Experience collaborating cross-functionally with Brand, Creative, Data Science, Analytics, and Product teams Intermediate knowledge of SQL, Mode, or other data visualization tools Preferred Experience with Braze and/or Segment Understanding of APIs and JSON files and/or Liquid templating language Experience with loyalty / re-activation / retention programs in consumer businesses Perks and benefitso Comprehensive Medical, Dental, & Vision Health Insurance (Individuals 100% Covered, Dependents 80% Covered)o 401(k) Retirement Plano $200 Monthly Commuter Benefito $75 Monthly Flexible Wellness Benefito Annual WFH Stipend (Remote Employees)o Significant Kyte Rental Discounto Annual Company-wide Offsite o Annual Learning and Development Budget #LI-KYTEJOBSDont meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single requirement.
At Kyte, were building an inclusive, diverse, and authentic workplace, so if youre excited about our vision/mission and this role caught your eye - we encourage you to apply! Dont worry if your previous experience doesnt match perfectly, you may be the right candidate for this role, or even another role at Kyte! Recommended Skills Api Adobe Analytical Brand Identity Brazing (Metal Work) Business Process Improvement Estimated Salary: $20 to $28 per hour based on qualifications.
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