Survey Research Scientist, Ads Marketing Education, Training & Library - San Francisco, CA at Geebo

Survey Research Scientist, Ads Marketing

Minimum
Qualifications:
Bachelor's degree or equivalent practical experience in survey research, statistics, sociology, psychology or relevant work.
6 years of research experience, in survey research and tracking.
Experience with statistics, questionnaire design, sample design, missing data/imputation, non-response, and online panels.
Experience with R, SPSS, SQL, and longitudinal data, time series analysis, and causal methodsPreferred
Qualifications:
PhD in Survey Research, Sociology, Psychology, Survey Statistics, or relevant work experience.
Experience with advertising/B2B research, and working on large scale, multi-country research programsExperience creating research standards, standardized surveying tools, instruments and processes.
Experience delivering insights from multiple data sources through executive communications and presentations.
Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and priorities.
Proficiency in data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling or qualitative and quantitative research and behavioral science techniquesAbout the job Global Market Insights (GMI) generates a deep understanding of our customers (i.
e.
, brands and agencies who advertise with Google) and their consumersThe team taps into Google's internal data and conducts primary research to uncover insights to show that Google understands consumers and advertisers and is a key partner for business growth.
As a Survey Research Scientist, you will have the opportunity to design, execute, and analyze complex surveys across the most important parts of Google's Ads business and products, globallyThis effort involves applying the latest research methods to complex surveys and combining results with other data sources to improve understandingVery often you will be faced with a research question to be transformed in a quantitative survey or design other approaches to measure perception and sentimentYou will develop and maintain analyses that drive large or multiple smaller analytical outcomesYou will develop scalable and cost-efficient solutions to complex problems that may be ambiguous or lack clear precedentAs you lead at least one workstream, you will work with numerous stakeholders to ensure smooth running and delivery of multiple analytical outcomesYou will be expected to accomplish this work in a dynamic, fast changing business environment by collaborating with other analysts, marketing, sales, and product managers.
Know the userKnow the magicConnect the twoAt its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional waysOur job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumentalAnd we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $126,000-$190,000
bonus
equity
benefitsOur salary ranges are determined by role, level, and locationThe range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locationsWithin the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or trainingYour recruiter can share more about the specific salary range for your preferred location during the hiring processPlease note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefitsLearn more about benefits at GoogleResponsibilities Work on survey projects involving sampling, data collection methods, questionnaire design, weighting, translation and adaptation, statistical analysis and reportingWork with large, complex data sets and solve difficult, non-routine problems.
Interact cross-functionally with a wide variety of people and teamsCommunicate highly technical results and methods to different non-technical stakeholders.
Work with market and survey research vendors, write requests for proposals (RFPs) and control the quality of data provided by vendors.
Provide research and analytical thought leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business.
Work on building standard approaches to common research initiatives and question typesApply the latest survey research methods and advanced statistical methods.
Recommended Skills Data Collection Design Of Experiments Experimentation Infrastructure Management Longitudinal Study Predictive Modelling Apply to this job.
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