Brand Marketing Manager, Instagram
At Instagram, our mission is to inspire creativity that brings people together. Ever since the beginning, we ve believed in the potential of creativity in connecting people - whether it s small ways of expressing yourself and sharing your everyday, to the bigger forms of creativity that flourish on the platform.
We are looking for a brand marketing manager who shares this vision. There s a huge untapped potential for the Instagram brand in empowering people to be more creative in their everyday lives and forming meaningful connections that will bring exciting outcomes to the world. As a part of the brand team, you will play a key role in amplifying our brand vision - and collaborate with a passionate consumer-centric team dedicated to breaking traditional marketing molds. Together you ll conceptualize engaging campaigns and activations that keep our brand youthful, exciting and loved by our audience - inspiring massive earned media and user action.
The ideal candidate will have experience in:
Strategic, cultural consumer marketing that is rooted in deep consumer insight, understanding of the consumer, cultural, market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that move the needle. Experience in executing brand campaigns, brand partnerships / collaborations, and creator amplification strategies and tactics in consumer brands or creative agencies is a strong preference.Brand Marketing Manager, Instagram ResponsibilitiesDefine and lead the end to end development of brand campaigns and go-to-market strategy for consumer marketing programs - that meet our short and long-term business goalsKeep the pulse on consumer, market, cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our core audience.Develop strategic creative briefs that align to the business objectives, brand strategy and goalsManage and brief agency partners and enable them to execute their very best workDrive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, partnerships) to identify opportunities and deliver integrated marketing campaigns.Develop and share channel marketing best practices and bring continuous innovation to direct-to-consumer channel strategies and brand touchpointsDevelop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areasMinimum Qualifications7
years of experience in managing and executing consumer facing brand campaigns and long - term brand building through a diverse media mixExperience in leading and working in matrix teams and organizationsExperience leading and working with creative and media agenciesExperience influencing effectively cross-functionally across all levels of managementKnowledge for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experienceLocationsWarning noticeYour browser doesn't support mapbox-gl library. To see the map, turn on WebGL in your browser settings and try again.Data CenterAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $122,000/year to $176,000/year
bonus
equity
benefits Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.Estimated Salary: $20 to $28 per hour based on qualifications.
We are looking for a brand marketing manager who shares this vision. There s a huge untapped potential for the Instagram brand in empowering people to be more creative in their everyday lives and forming meaningful connections that will bring exciting outcomes to the world. As a part of the brand team, you will play a key role in amplifying our brand vision - and collaborate with a passionate consumer-centric team dedicated to breaking traditional marketing molds. Together you ll conceptualize engaging campaigns and activations that keep our brand youthful, exciting and loved by our audience - inspiring massive earned media and user action.
The ideal candidate will have experience in:
Strategic, cultural consumer marketing that is rooted in deep consumer insight, understanding of the consumer, cultural, market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that move the needle. Experience in executing brand campaigns, brand partnerships / collaborations, and creator amplification strategies and tactics in consumer brands or creative agencies is a strong preference.Brand Marketing Manager, Instagram ResponsibilitiesDefine and lead the end to end development of brand campaigns and go-to-market strategy for consumer marketing programs - that meet our short and long-term business goalsKeep the pulse on consumer, market, cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our core audience.Develop strategic creative briefs that align to the business objectives, brand strategy and goalsManage and brief agency partners and enable them to execute their very best workDrive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, partnerships) to identify opportunities and deliver integrated marketing campaigns.Develop and share channel marketing best practices and bring continuous innovation to direct-to-consumer channel strategies and brand touchpointsDevelop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areasMinimum Qualifications7
years of experience in managing and executing consumer facing brand campaigns and long - term brand building through a diverse media mixExperience in leading and working in matrix teams and organizationsExperience leading and working with creative and media agenciesExperience influencing effectively cross-functionally across all levels of managementKnowledge for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experienceLocationsWarning noticeYour browser doesn't support mapbox-gl library. To see the map, turn on WebGL in your browser settings and try again.Data CenterAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $122,000/year to $176,000/year
bonus
equity
benefits Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.Estimated Salary: $20 to $28 per hour based on qualifications.
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