Director, CRM, Marketing
About Old NavyForget what you know about old-school industry rules.
When you work at Old Navy, you re choosing a different path.
From day one, we ve been on a mission to democratize fashion and make shopping fun again.
Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since.
We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves.
Here, we re family.
About the RoleThe Director of CRM plays an essential role in developing and supporting Old Navy s CRM strategies.
This data driven, customer focused individual will be part of the CRM team whose objective is to understand customer behaviors that drive long term value, loyalty and engagement.
This Director will be instrumental in identifying opportunities for optimization, personalization, and demand generation across the Mar-Tech stack.
What You'll DoDrive personalization across all owned digital channels (Site, Email, Push, SMS) Identify opportunities to unlock incremental demand generation w/ in Mar-Tech stack:
CDP, CMS, Vendor Platforms Email, App, SMS Develop brand roadmap for technology implementation & capability deployment as it pertains to CRM
PersonalizationCombine customer data and analytics, consumer insights and market research to understand areas of opportunity Develop learning agenda to influence personalization testing in line with overarching CRM strategy and company priorities Recommend segmentation, targeting, and personalization tactics to improve response & conversion and maximize marketing ROIOversee budget management across all channels referenced aboveDevelop analysis, reports and hind sights to share with key stakeholders Who You AreStrong quantitative background, with the ability to analyze large amounts of data and solve complex problems Deep understand of marketing technology and capabilitiesExperience collaborating with cross-functional teams Comfort navigating large company environment Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set 5-7 years of experience in a CRM or marketing role, preferably in a retail environment Strong data analysis and Excel skills Benefits at Old NavyMerchandise discount for our brands:
50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee s base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
See more of the benefits we offer.
For eligible employees.
Estimated Salary: $20 to $28 per hour based on qualifications.
When you work at Old Navy, you re choosing a different path.
From day one, we ve been on a mission to democratize fashion and make shopping fun again.
Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since.
We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves.
Here, we re family.
About the RoleThe Director of CRM plays an essential role in developing and supporting Old Navy s CRM strategies.
This data driven, customer focused individual will be part of the CRM team whose objective is to understand customer behaviors that drive long term value, loyalty and engagement.
This Director will be instrumental in identifying opportunities for optimization, personalization, and demand generation across the Mar-Tech stack.
What You'll DoDrive personalization across all owned digital channels (Site, Email, Push, SMS) Identify opportunities to unlock incremental demand generation w/ in Mar-Tech stack:
CDP, CMS, Vendor Platforms Email, App, SMS Develop brand roadmap for technology implementation & capability deployment as it pertains to CRM
PersonalizationCombine customer data and analytics, consumer insights and market research to understand areas of opportunity Develop learning agenda to influence personalization testing in line with overarching CRM strategy and company priorities Recommend segmentation, targeting, and personalization tactics to improve response & conversion and maximize marketing ROIOversee budget management across all channels referenced aboveDevelop analysis, reports and hind sights to share with key stakeholders Who You AreStrong quantitative background, with the ability to analyze large amounts of data and solve complex problems Deep understand of marketing technology and capabilitiesExperience collaborating with cross-functional teams Comfort navigating large company environment Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set 5-7 years of experience in a CRM or marketing role, preferably in a retail environment Strong data analysis and Excel skills Benefits at Old NavyMerchandise discount for our brands:
50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee s base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
See more of the benefits we offer.
For eligible employees.
Estimated Salary: $20 to $28 per hour based on qualifications.
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