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Business Performance Analyst - Ads

Your role within our Kingdom
Providing accurate data, insights and analysis for decision makers and stakeholders including Ads leadership, sales, game producers and engineering Building recommendations by synthesizing data from multiple sources, developing assumptions where needed, to drive business insights and improvements in our predictive capabilities Designing, implementing, and analysing multivariate tests using relevant statistical methods Build, validate, and publish analytics reports and dashboards for the business, visualising results in a clear and concise way to senior management for decision making Drive consistency in approach to key metrics across game teams Working alongside other highly skilled Data Scientists and Business Analysts, you'll be strategic in outlook and highly analytical in delivery with responsibility for using data to ensure we make the right business decisions
Skills to create thrills
Capacity to deeply understand the problems the business wants to solve and define the right data-driven approach. Must be able to validate hypotheses through A/B testing. Able to tell stories with the data, communicate effectively and instill confidence in recommendations to motivate stakeholders to take action Working with the product team to identify opportunities to optimize the ad experience and its effect on players Identify and disseminate best practices across Games Business Performance groups in terms of ads-related tools, systems and processes Develop new and better analytics approaches to solve questions in a creative way Ad-hoc analysis - assist and resolve requests from the business (i.e. analyzing A/B tests, player behavior, ad system anomalies)
Bonus points
Ability to analyze huge volumes of data from our advertising activities, by writing complex SQL queries and using tools such as Hive or BigQuery Ability to learn quickly and work in a fast paced, rapidly changing and collaborative environment, while communicating effectively with teams and individuals across King. Able to develop good ways of communicating, visualising or reporting your results/analysis so they are clear and unambiguous. This will include building reports and presenting the results of your analysis using tools such as Looker or similar BI tools Proficiency in Excel (including VBA, Pivot Tables, array functions, Power Pivots, etc.) BA/BS in Computer Science, Math, Economics, Statistics or other related field



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