Senior Marketing Manager: Credit Card Acquisition and Loyalty
Job ID:
192831
Location Name:
CA-FSC SF Off (0174)
Address:
525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type:
Full Time
Hourly/Salaried:
Salaried
Position Type:
Regular
Job Function:
Marketing
Remote Eligible:
No
Company Overview
Sephora has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Mo t Hennessy Louis Vuitton (LVMH) in 1997, then launched stateside in 1998 and is currently home to 300
world-class brands including its private label, Sephora Collection. Sephora s curated assortment features more than 14,000 products, including makeup, skincare, perfume, hair care, body care, professional tools, and more.
In Sephora Americas, we belong to something beautiful. With a continued focus on diversity, equity, and inclusion, we seek ways to create a sense of belonging where people can be their authentic selves. We embrace our unique talents and are proud of the passionate community we ve built. With leaders who listen and inspire, everyone is encouraged to be their best. Reimagine your future, with Sephora.
Senior Marketing Manager:
Credit Card Acquisition and Loyalty
The Senior Manager of Acquisition drives the Cardmember acquisition strategy across retail and digital, ensuring Cardmember acquisition activities deliver against overall program objectives and annual budget. To do this, the Sr. Manager will coordinate with functional leadership to ideate and execute a solid acquisition strategy, dependent on relationship building and heavily reliant on field communication, impeccable training, effective marketing and outreach, and ongoing technology enhancements. In additional to digital teams, the Senior Manager will partner closely with the Sephora Retail Organization in leading Regional, District and Store Managers to successfully drive program results and ensure day-to-day Credit operations are supported. This is an exciting and evolving position with visibility and impact throughout many functional areas of the organization. Responsibilities include:
- Create, obtain buy-in, and implement omni-channel acquisition strategies that drive Cardmember growth, so annual financial targets are met
- Partner with Sr. Director to establish annual program goals and identify critical growth driving initiatives by channel, region, district, and stores
- In partnership with greater Credit team, design a multi-year technical roadmap that delivers continued improvement of the Cardmember and Store Associate experiences
- Ideate, plan, test, and scale campaigns in partnership with Site, Product, Marketing, and ADS (banking partner) to drive growth and generate new Cardmember interest across channels
- Influence creative briefs and effectively communicate program strategies, client experiences and desired outcomes to ensure accurate and timely delivery
- Consolidate campaign performance, with client and market insights from internal and external sources to analyze effectiveness, optimize efforts and guide future decision making
- Effectively recap and clearly articulate program contributions in weekly, monthly, and quarterly hindsights, and in cross functional share outs to reinforce the Credit Program s value
- Collaborate with Sephora marketing, creative and Alliance Data (ADS) to ensure all assets are legally compliant
- Manage and evolve a rewards and recognition process to motivate field teams to drive consistent Cardmember growth
- Recognize and collaborate with Regional, District, and Store teams in corrective guidance when Credit challenges arise across the fleet
- Present in monthly RD and DM calls, semi-annual zone meetings, FLC and SLC events as needed
- Manage all acquisition related expenses against budget, open and close Pos, ensure campaigns adhere to forecasts, proactively suggest opportunities to improve ROI, drive efficiencies and deliver cost savings
- Influence a large cross-functional team across internal and external partners, including ADS, Visa, Client and Marketing Analytics, Finance, Campaigns and Content, Retention Marketing, Creative and Product, to drive program execution and optimization
- Plan and lead all field activations:
TIPS, SLC, Sephoria, in-store events
We would love to hear from you if you meet the following:
- 5+ years of relevant work experience in Loyalty, Credit, Corporate Retail, or Strategy preferred.
- Ability to think big picture and be an idea generator, contributing to program vision and planning while getting involved in the details of execution and management
- Ability to lead, influence and work across multiple functional teams (e.g., Brand Marketing, Retail Operations, Field Education, IT, Product, Analytics, Creative, etc.) to deliver business priorities
- Ability to leverage large data sets and financial performance to make data-driven decisions
- Strong attention to detail with ability to manage multiple projects simultaneously
- Results-oriented, timeliness, attention to detail, with willingness to shift plans to meet goals
- Strong communication skills with the ability to glean insights from data and develop a story
- Ability to organize and manage multiple detail-oriented projects and meet deadlines; ability to function within an ambiguous environment and create structure
- Customer-centric mindset
- Ability to travel may be required
While at Sephora, you ll enjoy
- Meaningful Rewards:
Sephora offers comprehensive medical benefits, generous vacation and holiday time off, commuter benefits, an employee discount, free beauty product gifts from brand partners, and so much more. Details about our company benefits can be found at the following link:
https:
//jobs.sephora.com/USA/content/Our-Perks/?locale=en_US. - Beauty & Beyond:
Every day we reimagine beauty, discover new brands, and influence positive change. Together we inspire our clients, empower people, and help them become the best versions of themselves. We think this is beautiful. - Endless Evolution:
You will learn with innovators, artists, and experts in every field. As our business evolves, so will you. Here, you re empowered to choose your own path, accelerate your growth, and be your best. As part of our family and the LVMH community, your options are endless. - Creativity Unleashed:
At Sephora, you re encouraged to explore, innovate, and have fun while working with diverse clients, teams, and leaders. You won t just partner with iconic brands; you ll help build them. We value your curiosity, your drive for success, and the emotional connections you make. Together we re defining the future of beauty. - Bold Authenticity:
Being bold and different has made us a global beauty and retail leader. At Sephora, we celebrate diversity, embrace your unique and winning spirit, and believe that real beauty is being authentically you. You are what sets us apart. - Diversity, Inclusion & Belonging:
We pledge to create a beauty community where everyone s uniqueness is celebrated, respected, and honored. We will drive diversity, equity, and inclusion in all aspects of our business ensuring that our employees, brand partners, suppliers, and our clients feel a sense of belonging in store, online, and in our workplaces. We believe in demonstrating our values with action! #LI-SCR
Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
Estimated Salary: $20 to $28 per hour based on qualifications.
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