Product Marketing Manager, Desktop
Amazon MusicImagine being a part of an agile team where your ideas have the potential to reach millions.
Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process.
Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up.
Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.
Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement.
We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more.
Come join us as we make history by launching exciting new projects in the coming year.
Our team is focused on building a personalized, curated, and seamless music experience.
We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians.
We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base.
Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.
Come innovate with the Amazon Music team!We are looking for a Product Marketing Manager to drive in-app messaging and product upsell strategies for Desktop and TV platforms.
You will be responsible for our in-app messaging channel, optimizing our upsell funnel, and improving attribution across Acquisition.
Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music.
You are a data-driven marketer and a leader who's particularly energized by driving aggressive growth and looking for new areas to learn and scale.
Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities.
You will identify how to acquire customers at scale, while ensuring quality listening experiences.
Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
This role can sit in either of the following offices:
SFO, SEA, LA, NYC, or AtlantaKEY RESPONSIBILITIES Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music on webplayer, desktop app, Fire TV, and retail checkout.
Responsible for driving messaging platform requirements with product and development teams Optimize upsell rates and funnel analytics with BIEs and Data Science.
Set KPIs, establish reporting and review in-app messaging measurement and performance Own strategy, execution and performance in app marketing campaigns, including all messaging and translation.
Establish ongoing creative refresh and optimization program, working closely with design team Test and learn across desktop and TV channels, managing multivariate and A/B testing campaigns Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership.
Estimated Salary: $20 to $28 per hour based on qualifications.
Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process.
Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up.
Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.
Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement.
We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more.
Come join us as we make history by launching exciting new projects in the coming year.
Our team is focused on building a personalized, curated, and seamless music experience.
We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians.
We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base.
Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.
Come innovate with the Amazon Music team!We are looking for a Product Marketing Manager to drive in-app messaging and product upsell strategies for Desktop and TV platforms.
You will be responsible for our in-app messaging channel, optimizing our upsell funnel, and improving attribution across Acquisition.
Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music.
You are a data-driven marketer and a leader who's particularly energized by driving aggressive growth and looking for new areas to learn and scale.
Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities.
You will identify how to acquire customers at scale, while ensuring quality listening experiences.
Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
This role can sit in either of the following offices:
SFO, SEA, LA, NYC, or AtlantaKEY RESPONSIBILITIES Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music on webplayer, desktop app, Fire TV, and retail checkout.
Responsible for driving messaging platform requirements with product and development teams Optimize upsell rates and funnel analytics with BIEs and Data Science.
Set KPIs, establish reporting and review in-app messaging measurement and performance Own strategy, execution and performance in app marketing campaigns, including all messaging and translation.
Establish ongoing creative refresh and optimization program, working closely with design team Test and learn across desktop and TV channels, managing multivariate and A/B testing campaigns Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership.
Estimated Salary: $20 to $28 per hour based on qualifications.
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